Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites
or emails. Internet marketing and online advertising efforts are
typically used in conjunction with traditional types of advertising like
radio, television, newspapers and magazines. Here now we are going to look into the various means through which you can start up online marketing and also become very successful in it without any much stress.
MARKETING METHODS
Email Marketing
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How Email Marketing
Can Explode Your Business
What is Email
Marketing?
Email Marketing is
simply using email in your marketing communications. Every email you ever send
to a prospect, customer or affiliate can be classed as email marketing.
Businesses can send promotional emails and marketing messages of all kinds to
try and acquire new customers or persuade their existing customers to purchase
their new product or service.
Why Marketers Love
Electronic Communication
Many businesses have
huge databases of email addresses that they contact on a regular basis.
Customers for the most part welcome value packed communications because there
is something in it for them. This is why email marketing campaigns need to be
well managed and presented. Email Marketing has many benefits and they are as
follows:
·
Low
Cost – Cheaper than
traditional marketing communications such as direct mail and offline
advertising.
·
Speed – Email Marketing is instant. No need to
wait for mail delivery and waste money on postage. With Email Marketing, one
click and your materials are instantly delivered.
·
Easy – Email Marketing is easy both for you and your
list. All it takes is to open your email.
·
Personalized – Through the use of 'Autoresponders'
(Automated Email Marketing Software) Emails can be tailored to suit particular
people or groups of customers.
·
Viral
Effect – Email can be
easily and instantly shared by forwarding to other contacts in your address
book at the touch of a button.
Maximize Your
Relationships with Your Customers
Direct Email: Involves the 'Direct' sending of a
promotional email in the form of a special offer for example. Businesses
usually do this when they have acquired a list of customers or prospects to
communicate with. There are companies that sell email addresses acquired
through survey systems nationally or internationally. These databases of
information can be very effective if they are selected carefully and match your
business products or services.
Retention Email: Are emails sent to retain existing customer or
affiliates bases. They can be in the form of newsletters or new product
developments or upgrades. The object of this kind of email is to develop
long-term relationships and build trust. Retention emails usually provide great
value to their recipients.
The Money is in the
List!- That's the Truth!
Building your email list
is perhaps the most essential component for anyone looking to engage in email
marketing. After all, if you have no list of subscribers or email address
contacts, it doesn't matter how good your message is. Most businesses may
already have acquired the contact information of their customers or prospects
after surveys and purchases; however, even if you do, you will need a way to
contact them regularly and do it in bulk rather than one by one.
'Auto-Responders' as already mentioned above are the way to do that. In fact
even if you have no permission based email address list, the use and power of
an Auto-Responder is huge. There are many free and paid Auto-Responder
providers online that you can choose from.
Once you learn how to use your provider’s system it's easy to proceed with
communicating with your audience. If you already have your email address list
you can simply upload it into the system and it will store it and integrate
them into all your selected outgoing messages. However if you do not have a
list compiled, you can use their 'Contact Form' to place on your Blog or
website to capture people's information. Building a list will depend on how
your present yourself to the marketplace and what you offer in exchange for
their private email address.
Learn the Tools of the
Trade
Writing professional and
engaging emails is a skill in itself. When writing for a business, one needs to
understand the audience they are writing to and the message he or she is trying
to deliver. They need to see both sides of the message; from the point of view
of the reader as well as the business. All marketing emails should provide an
element of trust, respect, transparency, relationship building and value
through special offers, discounts and new opportunities etc.
Keep Your Name Good
and Your Business Will Take off!
Responsible email marketing is based on the idea
of permission from the recipients. The one thing that is frowned upon in the
Internet Marketing Business Community is unauthorized email communications.
This can have a very damaging effect on your business and overall name in the
industry. Essentially you need the permission of the person you are attempting
to commercially communicate with; otherwise it's considered as Spam.
If you want to build large teams, organizations and businesses you need to
respect the privacy and integrity of other people. Having their permission at
the point of sale of your product or service to communicate with them removes
any negative effects of future communications.
If you are an affiliate with Ad Click Xpress and you want to build your
business, we have some very helpful promotional material that you can use in
your email communications to your prospects. Welcome to Ad Click Xpress!
Marketing Attraction
– Using Classified Ads
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What are Classified
Ads?
Classified ads are short and to the point
commercial advertisements that are designed to generate interest in your
product or service. They can be used both online and offline. You are familiar
with the classified section in newspapers, magazines and other printed
materials offline. Classified ads work exactly the same way online. They are structured
very similarly; you write a catchy headline, write a product or service
description and post some contact details so prospects can contact you.
Offline classified ads will direct prospects to a phone number or provide a
mailing address whereas online classified ads will contain your website link
and/or email address. Take a look at your local newspapers and check out the
'Classifieds' section usually located towards the end of the publication. The
structure is the same although the lengths and size of the ads may vary.
Offline classified ads can be very expensive. So why do people advertise
online? Simple: because it's free for the most part!
There are literally thousands of free websites on the Internet that will allow
you to post your classified ad for free. All you have to do is search for 'Free
Classified Ads' in Google and many sites will come up. You can even do a
country search and select what country you wish to place your advertisements
in.
Why Online Marketers
Everywhere Love Classified Ads
Free - Free classified ad sites
will allow you to sell your product or service without spending a dime. Why pay
for something when you can get it for free?
Traffic - If you have a website,
then adding your web address to your classified ad will encourage your
prospects to visit your site and see your full range of what you have to offer.
Time - Placing classified ads
offline is very time consuming. You have to get it approved, pay the fee and
wait for the publication to come out before anybody sees your ad. Online is
instant!
Easy - Most of the online
classified ad sites are very easy to navigate and completely browser friendly.
Limitless - Advertising online
using classified ads exposes you and your brand to a global marketplace and
does not confine you to a costly small region like offline advertising does.
There are hundreds of millions of people online and some of them are looking
for what you offer! Your potential sales are huge!
What Do Great
Classified Ads Look Like?
When you are writing classified ads you must be
able to grab the reader’s attention long enough to get your message across.
This is entirely your responsibility and with some practice you can be very
good at it. A well-written classified ad will grab attention immediately,
establish interest, create a desire and will move a person to action. All this
should be done in less than 15 words or so for short ads and 50 words for long
ones. Writing engaging classified ads essentially is an art form but it can be
learned by almost anyone so don't be discouraged; get exited! When writing
classified ads the simplest way is to use the A.I.D.A. principle. It stands
for:
A = Attention: Grab your readers attention in a way that will make
them stop and read.
I = Interest: Create a sense of curiosity, appeal or potential
benefit to the reader.
D = Desire: Get the reader to want or desire what you are offering:
create a longing.
A = Action: Guide your readers to take action, click on your link,
read your article, etc.
Depending on the classified ad site you want to use, you can add colorful
graphics banners and logos to spruce up your ad, but make sure to keep it all
relative. Ensure that the ad reflects the image and the image reflects the ad.
Great Classified Ad
Examples
Short Classified Ad
Stop Struggling Online
Never Lose Money Again
Earn daily income effortlessly!
Long Classified Ad
New Associates Required
for Global Leading Traffic Exchange
Multiple positions available with our company expanding in your area!
Full time, part time, spare time! Complete Training and Flexible Schedule!
Providing: Social Networking Tools, Auto-Surf and Lead Capture Pages.
Powerful Tips When
Using Classified Ads
Although classified ads
are brief and to the point, getting excellent results takes some thought. A
well-placed written ad in the wrong category or country will not generate the
interest you had expected. Bad writing (copy) can lose people and will not grab
their attention enough to stop and take a look at what you have to offer. Here
are some tips you can apply to your Classified Ad Marketing:
Game Changer- Know Your Ad Reader
Understanding what your prospects are looking for is half the battle. If
you know what they want it's much easier to tailor your advertising towards
those specific needs. For example, there are prospects out there that hate
sponsoring or recruiting and there are people that love it. You can tailor your
adverts to both types of audiences. Understand the need and meet it. So your ad
would include trigger words like 'Effortlessly', 'No Sponsoring Needed',
'Automate', etc. By doing this you are meeting a need and generating a
desire, at the same time, in the mind of the prospect. Use the right words!
Why You Need to Pick The Right Place to Advertise
There is no point advertising in places that are not catered towards 'Business
Opportunity Affiliates'. This is a waste of time and money if
you are going offline. When selecting free online classified advertisers, spend
time on the sites and see what kind of categories they cater towards and look
at the different types of ads that are being posted. In some of the sites you
can see how many clicks each ad is getting and if there are any comments under
them. Document all your findings and add them to your arsenal.
If You Aren’t Prepared You’ll Fall Short of Good Results
Before you release a live ad it's good to study the various kinds of ads out
there and how they meet their audience’s needs. Look at the ads that appear day
after day and week after week. Are these ads easy to spot and what kind of
wording are they using to catch people's attention? What categories are they
being placed under and are they using images or not? You can apply your new
found knowledge during your practice sessions before going live. Remember,
doing your homework will reduce your learning curve and keep frustration at a
minimum.
Grab Your Reader's Attention – Don’t Bore Them!
The first few words you utter in an ad are the most crucial ones. This is the
headline of your ad and it will determine whether your prospect will continue
reading or not. We want all our readers locked on our ads and want to prevent
them from moving onto another spot on the page or clicking to another one. Your
headlines should tell your reader the most powerful benefit of your product or
service in a way that will captivate them.
Honest Marketing is Good Marketing
Prospects and online opportunity seekers today are far more skeptical than they
were a few years ago. If something sounds too good to be true and is presented
in that manner, most will just skip over your ad and move onto another one. A
good rule of thumb is that if you aren't doing it yourself, don't put it in an
ad. Promote with facts and not hype. Hype can actually have negative effects on
advertisers, because people nowadays are searching the Internet and doing their
homework. It's easy to see if something is legitimate or not. By being honest
and relevant about your product or service you will attract a more sincere
customer.
Don't Be Deceived – You won't Make Millions the First Time Round
Don't plan on making millions with your first ad. It can take time to learn the
skill of effective ad writing and placements. Allow yourself time to learn this
new craft because it's very powerful indeed. If you follow the right strategies
and learn the right way, you will do yourself and your business a massive
favour. Using classified advertising, in your marketing, is a long term
activity and should be viewed that way.
Respect Your Writing – Proofread Your Content
Make sure you follow the protocol when writing an ad and keep to the correct
structure whether you are going offline or online with them. Be sure to
proofread your ads and even get others to view them before placing them on the
ad sites. Be sure to include your contact details, such as a telephone number,
if you are advertising offline, or a website and email address, if you are
going online. Make sure your spelling is correct and that the words in your ad
flow and fit together nicely.
Ad Click Xpress provides much more information on 'Classified Ads' in the
Marketing section. Be sure to check out our Video Library also, for more
Marketing tips and tricks!
|
HOW TO NETWORK WITH
A PURPOSE
|
1. Make sure the
audience you are marketing to is appropriate for what you have to offer.
- A lot of times we try to market to an audience that is not necessarily appropriate to our business. For example, would you place ads for a flower arrangement company in a web ring targeting sites about shoe fashion? Always make sure to post and market within the appropriate fields when it comes to the products you are offering.
2. Recognize if it is
a social or structured networking event.
- A social event should be used to promote your personal side. Let people get to know you. Remember we do business with people not businesses. The more comfortable someone is with you, the more likely they are to trust you with their business.
- Structured networking is to introduce you and your company to potential partners. Find someone, in that group, who can assist you in building a client base together. For example: If you are a banker power up with a realtor.
3. Make sure you
understand what is required of you.
- When you walk into the meeting, know what is expected. Do you need to pay cash? If so how much? Know what time the meeting starts. Make sure you are dressed to impress and have your business cards ready.
- Check out all of our training documents on the Ad Click Xpress website! We offer many tools of the trade when it comes to networking, marketing and promoting your business!
- Never say, "I don't have time." No one really has time, but if you are going to be a part of a group, be willing to give a little extra where you are needed.
4. Learn how to put
yourself out there!.
- Never go to an event alone. Find a friend or power partner that is willing to talk about you to others in the room. Start talking about what the other person is doing in their businesses.
- Carry a conversation that is loud enough so a person passing by can hear. This should not be done so that you come across annoying, but just loud enough so that it comes across as an open conversation that anyone can join. Don’t forget to laugh and smile. You will attract more people.
5. Have three
introductions ready at all times.
- Person to person – This is when you are introducing yourself and you are asked, "so what do you do?" Try not sound like a commercial. My introduction is, "My business is getting your business noticed." Leave them wanting to know more.
- Elevator pitch – This should be quick sentences, with a little more detail, but could also end in a question. For example: "My business is getting businesses noticed utilizing all the tools we have in the market today. Do you know of a business owner that is having trouble getting people to keep their appointments?"
- Presentation – This is also known as a company introduction. Do not overwhelm your audience with everything you do. By choosing only one avenue of your business to talk about, you will not lose their attention. Focus on a new product or service or even a specific target group. Always refer back to Ad Click Xpress! Remember referrals can make you money!
6. Do not sell your
products or services upfront.
- Take time to build your audience and visitors. Utilize Ad Click Xpress's Traffic Exchange to begin to boost views to your site.
7. Referrals should
always come with an introduction and should be earned not forced.
- You can send the same message privately, through social media.
- You may want to introduce them through a three way phone call.
8. Set yourself up for
a smooth follow up.
- Reconnect with them just to say, "thank you" and "I'm glad we met." This should be done within 48 hours. The use of Social Media is a great way to do this.
- Make sure your business cards have a picture of you on them. The chance of them remembering who you are is 80% higher. Utilizing Ad Click Xpress and our pre-made advertisements are also an excellent way to do this.
- Always ask for permission before they are put into your data base.
- Contacting someone once or twice a month is more than enough. Any more than that is considered to be overkill.
9. Offer a sample of
your product or service.
- Allow them to taste, to look and to feel. This makes the intangible, tangible.
- Educate them. It’s as simple as putting together a Top 10. Just like you have seen here.
10. Have fun and
express your enthusiasm!
Build Your Business
with (SMS) Mobile Marketing
|
What is SMS Mobile
Marketing?
There are about 6.8 billion people on the planet
and approximately 4.5 billion of them have a mobile or cellular phone. Mobile
marketing allows your business to directly advertise to your customers via
their mobile or cell device. Mobile SMS (Short Message Service) marketing
provides a new opportunity to reach your customers directly. It can increase
the revenue of your business and help to build your brand by enhancing its
perception in the marketplace. Your business will stand out and your
relationship with your customers now has a new communication channel: Text
messaging!
SMS mobile marketing is highly personalized, interactive and makes an immediate
impact. When used to complement your service or other promotions, SMS marketing
has been proven to be very effective and will generate increased sales for your
business.
Why Marketers Love
Cell Phone Marketing
Inexpensive - SMS Marketing can
reach large quantities of people at a very low cost.
Response Rates - Up to 15% of
recipients respond to the marketing messages.
Recall Rates - Up to 75% of
recall rates means that recipients remember the message clearly, which
increases response rates.
Strong ROI - There is a
tremendous Return on Investment with SMS Marketing.
Effortless - With the right
service, Mobile Marketing is effortless and very rewarding.
Mobile Marketing
Reaches Into Our Personal Lives
Immediate - Marketers are placing
their brand in the hands of their customers or target audience.
2-Way - Easy communication is
achieved as it creates an easy dialogue opportunity, directly with the
customer.
Targeted - Can be tailored to target
specific demographics (age, sex, location, etc.)
Effective - Acquires more
business for less outgoing resources such as time and money.
Cross Media - Mobile messaging
can be integrated with other forms of media.
Viral - Customers can instantly
forward and share your message with others. Depending on the service you use,
you can send a text at a fraction of the cost of traditional media. According
to industry statistics an average of 94% of SMS messages are read. Mobile
Marketing is a unique way to build your brand and cultivate relationships.
Mobile Marketing is fast and easy and because of the regulations surrounding
the industry, is largely spam free.
The Power of SMS
Marketing Campaigns
This is a campaign where you actively engage in
collecting mobile phone numbers using a keyword sent to a short code, which
adds the customer's number to your messaging platform database. Once the
numbers are collected, you can then prepare a special promotion or special
offer update and send a mass message to potential repeat customers. Customer's
phone numbers can be collected easily, either through online survey sites,
opt-in forms or offline, using customer loyalty forms, raffles and draws, etc.
This is how easy it is! It is however, very important that the customer is
aware that their number is being collected and being used for future
communications and that they are given the opportunity to opt-out at any stage
they feel comfortable. Customer must volunteer and authorize their number;
otherwise companies can face huge fines.
Short Codes Make
Business Building Easy
Short codes are special shortened phone numbers
that your customer can use to engage and interact with you. They are typically
5 or 6 digits in length. They are recognized globally, by wireless carriers, so
it doesn't matter where in the world you live. Short codes allow customers to
opt-in to the marketing database of a particular business. These short codes
can be placed on websites, offline advertising, etc. When a customer sees it
and is interested in receiving a benefit or value from the company's
communications, it 'subscribes' using this code. Customers are always given the
option to 'opt-out' whenever they wish. This is to comply with permission based
retail legislation.
Effective SMS Mobile
Marketing Example
This particular ad was
for an online DVD store.
"Get a 15% discount on your next purchase by joining our VIP Club!
Simply text DVD to short number41513 and get a special 15% off coupon that should be inserted
into the next purchase order form. You will receive valuable information about
our latest releases and exclusive offers on your mobile screen."
(Notice the short code in red)
If you are interested in learning more in-depth knowledge and training about
SMS Mobile Marketing, Ad Click Xpress will have more detailed material coming
very soon!
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The Power of Article
Marketing
|
Articles can work for any business, anytime and
anywhere. Articles can be written once and can remain on the Internet forever.
You are duplicating your marketing efforts over and over again. Article
marketing is actually called by some as 'Smart Marketing' and should be
employed by anybody looking to make an impact on the Internet.
Article marketing can take on a viral state. They can be viewed, re-read and
shared among the hundreds of Social Media platforms currently out there. If you
can write great content and write in a style that engages your audience you
will become even more successful. Article writing has many advantages in
marketing so much so that it would be ludicrous to simply ignore it. Any person
coming online that wants to make money should consider the joys of writing
articles for their business. Not only it is very cost effective but it’s also
easy to find the audiences you are looking through various article submission
sites and of course your own blogging presence.
How to Write a
Powerful Article for Your Business
Engaging writing can
capture the imagination of the reader and compel them to take action. The
beautiful thing about writing is that you don’t have to be an 'expert author'
to win the hearts and minds of your target audience or pool of prospects.
All great articles carry within them a sound writing structure: and if you can
learn this structure, you are 90% there. The rest will be knowledge of your
subject matter and the flow of your sentences. This post will provide you with
structure and some useful tips that you can use:
Your Title is Everything
You will first need to know what you are going to write about. What is the
topic, product or business idea going to be about? Your topic has to be
interesting to you if you are going to write an article that will engage your
readers. It's so much easier to write about something you want to write about
than write about something that makes you yawn half way through. If you lose
interest guess what? So will your audience. When writing your articles you will
need to place a catchy title on them to get them noticed. You can find out what
works for other writers or just understand your audience better. What are they
really after? Fashion a title around that need so that you can attract their
full attention to your writing.
Make the Search Engines Love You!
The correct Keywords create favourable search engine results for your material
to be seen by multiples of people. Always make a habit of writing out some
keywords that are perfect for what you are trying to market before you start to
include them in your writing. There are free tools online that can help you
create lists of relevant words such as Google AdWords Keyword Tool.
Make Your Audience Love You – Give Them What They Want!
Who are you writing to? Are they familiar with your ideas already? Do they know
about your industry and if so what level of knowledge do you think they are at?
If you are writing about 'Online Marketing', are your readers going to know
about it? Are they new, experienced or experts? Once you know this type of
information you can adjust the details and tone of your communication to suit
them and by doing so, you will engage them more.
Don't Lose Your Audience – Know Your Topic!
If you don’t know what you are talking about your audience will instantly pick
up on it. Depending on the knowledge level of your audience you may need to
study up on your chosen topic. You want to come across very familiar with your
area of interest. The more you do this, the more reputable you will become.
Engage, Excite – Don't Bore!
Articles can go on for hundreds and in some cases thousands of words, however;
in order to maintain interest and keep your audience engaged we recommend that
you keep your articles to a minimum of 200 words and a maximum of 700 or 800
words. Anything over this may cause your reader to lose interest and make them
select another time to read it, This in most cases never happens!
Structure Your Article for Success
The body of your article should be broken into further paragraphs, each one
talking about a separate point or area you mentioned briefly in your
introduction. Each opening sentence in each paragraph should open with what you
are going to speak about in that paragraph. It’s really simple!
Once you've completed your body paragraphs, you need to tie your article
together. This is done by tying all your points together with a conclusion. You
can make this similar in length to your introduction but do not use the same
wording. Your conclusion should state that your previous points establish your
perspective or argument and that the best solution now is to take action!
The Magic of the Resource Box
By completing the resource box in your article floor you’ll be able to provide
a small business description of yourself and provide a link to your site. The
more articles you have the more of your links are out there on the web for
millions of viewers to see, click and hopefully take action. Your resource box
can produce magical results!
Be Your Own Editor - Proofread
Read your article out loud to yourself and make sure that there are no missed
words, additional words, misspellings or grammatical errors. If you are unsure
about using proper grammar, you can easily Google 'basic writing grammar' and
you will get tons of resources and tools to guide you.
Tying the Bow on Your Article
Read your article out loud again and this time, pay attention to how smooth each
sentence reads. If you have to stop and think about understanding a particular
sentence, you need to reread and see what is missing to make it flow. Keep it
simple and don’t complicate your sentences with unnecessary words, phrases or
punctuation.
Release Your Work to the World
You can now upload you work to your blog or submit it to some of the Article
Directories, and enjoy the fruits of your labor. Remember, the more you write
the better you get at it. One of the keys to writing engaging articles is to
write how you speak. We naturally tend to speak very smoothly and in a very
understandable way. If you can translate this to your writing you can become a
very influential person and successful writer.
Stay tuned for more information on this topic from Ad Click Xpress.
The Royal Flush of
Interactive Marketing - Blogging
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What is Blogging in a Nutshell?
Blogging is the activity of creating short
articles known as blogs. A blog is an abbreviated version of a weblog, which is
used to describe sites that contain an ongoing chronicle of information. A blog
features diary-type commentaries and links to articles on other website or
locations within that website. Blogs are used in many areas of life,
professions and vocations. They are best described as interactive articles laid
out in chronological order that can be shared on an endless stream of other
social media platforms.
Is There A Particular Structure To Blogging?
Yes! Blogs are usually structured with a main
content area placed on the left hand side of the page with articles listed in
chronological order with the newest posts on top, usually on the right hand
side. Oftentimes posts are organized into categories to make it easier for
readers to select the areas they wish to engage in. An archive of older articles
are normally located under the newest posts and maybe labeled under a separate
heading or date.
Blogs allow for people to leave comments about the written content. Comment
boxes are usually placed directly underneath the blog posts. These comments may
sometimes require the approval of the blog owner to ensure no inappropriate
language or messages are placed. Social media sharing widgets are also very
common at the foot of blog posts. These are icons that readers can click to
share the content with their friends or network at the click of a mouse.
There are many widgets that the popular blog sites such as WordPress and Blogger allow in their pages. Bloggers can show
photographic galleries of their favorite images, videos and popular blog posts.
Blogs can also have RSS feed functionality which allow readers to opt-in the
bloggers page and receive future updates and blog posts anytime they are published
on the site. This enables bloggers to bring their fresh and exciting content
directly to the reader instead of the reader having to come to them.
What Can 'Blogging' Do For My Business?
If you've been online for some time you have
probably already heard that blogging is great for business. Why is it then that
so many shy away from it? It's true that setting up a truly attractive blog and
content mapping will take some planning but once it's set up the hardest part
is completed. Blogging will tell your potential clients/customers many things
about your site, it's content and any new updates you may want to share with
them. You essentially have free reign to write about anything you want about
your product or service, with one goal in mind - to win over customers! This is
an important aspect of viral marketing and that is where blogging can work well
for people. Blogging is powerful because it allows you to be YOU! You can
showcase your business and how you interpret your business in ways that will magnetically
attract people to your blog. The magical element of blogging is that once you
strike that personable tone you will develop followers and this will lead to
increased business.
Do's and Don’ts When Blogging!
Blogging in short has often been equated to a
diary of your business that is able to be viewed by the public. There are some
tips however you need to be mindful of when constructing a blog in order to get
that 'personable' edge to develop followers and business associates.
Have Some Fun But Don’t Forget To Be Factual
Writing blogs doesn't have to be a formal
affair. It can be very creative and fun to do. By all means pay attention to
your grammatical and cohesive nature throughout your posts but there is no need
to get heavy and too 'full on'. A relaxed tone and information ready style is
very fitting. Remember you can write about anything you want and you want to
bring 'You' across to your potential customers and readers. Writing in this
manner will make you more approachable and easier to develop a relationship
with.
Make Your Information Sought After &
Reliable
Like any writing, words that have no action
behind them are empty. Your role as a blogger is not to only provide
information but to provide value and weight behind every paragraph. Establishing
your credibility online is easy if you stand solid on what you are saying and
show that you can deliver. If you say you are going to provide such and such on
a certain date, do it! If you are stating you will offer free memberships, do
it! The more meaningful blogging you do the more credible you will come across.
If your products and services perform to the standard that you are saying, you
will have entered into a new state of reliability and success in your business.
People will see it and be attracted to it.
Make Your Blogs Rich in SEO Keywords
Learning the skill of Search Engine Optimization
(SEO) is a goldmine to any blogger. You can write in ways that can get your
blog or site highly ranked on the search engines if you include the right
content and trigger 'keywords.' The more blogs you write doing this, the more
popular your blog will become and will generate extra traffic. Blogging can be
fun indeed but even more fun if your content is SEO friendly.
Regular Exciting Communication Keeps Customers
Effective communication is the key to any
successful business venture. Non-effective communication is
often said in the industry as being so important that it can shut down
companies in twelve months or less. Ensure that your message is simple, direct and
with a purpose. When you are writing blogs make them easy to understand. There
is nothing worse than getting mixed messages or information that becomes lost
in translation. Before writing any blog, establish your objective! What are you
aiming to achieve? Then do it in the most simple and effective way that you
can. Let your writing be conducive to your business and not a hindrance.
Never Underestimate the Power of Images
If you look through a
host of blogs that are on the Internet you will see that the most popular blogs
use images to add that extra bit of 'oomph' and 'edge' to their look. It can
also add power to the message of the post. Let's say you are writing about a
new floor cleaning product. You aren't just going to write about it and then leave
the reader to use their imagination as to how the solution or finished product
would be. You can eliminate this hard work by placing a powerful image of a
spotlessly clean floor on the top right or left hand corner of your blog post.
As your readers sift through your text they will keep that positive product
image in their minds and will be able to get the full power and descriptive
nature of your writing.
Blogging can be fun and very beneficial to your business. There are some
companies out there that use blogging because they have to as part of being in
business. A good blogging presence can do wonders for your business and can
leave a mark on the search engines for many years to come.
There is much more to learn about the art of blogging I can assure you. Stay
tuned for additional materials on 'Article Writing' and 'Blogging' with Ad
Click Xpress!
Telephone Marketing
- The Forgotten Weapon
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What Exactly is Telephone Marketing?
Telephone marketing or
'Telemarketing' is marketing conducted over the telephone. Most telemarketing
calls are 'cold' calls or unsolicited calls. This means that the recipient of
the call has not requested to be contacted by telemarketers. Telemarketing is a
'Direct Marketing' approach to generating business. The salesperson involved
uses the telephone to directly convince the customer to purchasing some kind of
product or service he or she is offering. Some companies use 'Automatic
Dialing' technology where phone numbers are entered into a system and called
using a per-recorded message. This message can become a direct sales pitch or
an invitation to contact their head office to discuss their product, service or
opportunity.
Telemarketing is basically categorized into two different areas:
Business-to-consumer and business to-business. There are many subcategories
within these two areas that cater to different types of marketing and the two
most popular are Outbound and Inbound telemarketing.
Outbound Telemarketing - Making That Initial Contact
Outbound telemarketing representatives, initiate calls to the
customer or prospect, sometimes making use of predictive dialers to make the
process more efficient. Outbound telemarketing efforts use lists of numbers,
with varying degrees of qualification, to reach as many prospects as possible
in a given time frame. The lists can come from a variety of sources, whether
specifically generated through a direct response campaign such as publishers,
bingo cards or a range of Internet marketing endeavors. With an outbound
telemarketing effort, the call center initiates the contact.
Inbound Telemarketing - Receiving Initial & Secondary Contact
Inbound telemarketing representatives answer questions, collect
information and process orders from incoming calls. The inbound calls may be
generated as a result of any one of a number of methods, including: print media
advertisements (newspapers and magazines), broadcast media (radio and
television), direct mail advertising, and Internet ads that feature a toll-free
number. With inbound telemarketing, the representatives wait for the call in
the call center.
Many businesses fail to recognize the power of the telephone. Have you ever
walked into a place of business and observed employees ignoring the phone and
viewing it as a distraction? This occurs millions of times per day both in the
professional and retail world. There are many truths about telephone marketing
we need to keep in mind if indeed we want to use it to make our businesses very
profitable.
Here are some things that you can do to make your telephone a powerful
marketing weapon:
1. Just How Valuable Are Those Calls?
Every business has advertising costs. A great way to figure out how much your
advertising is working for you is to measure it terms of incoming calls.
Calculate the total cost of your advertising and divide that by the number of
calls you receive about your business. Don't be fooled, every time the phone
rings, it's costing you money so answer each call no matter what!
2. Get That Information No Matter What
Every time your phone rings take as much information as possible from the
caller. Always have a note pad and pen beside the phone. You are looking for
names, contact email addresses, phone numbers and physically addresses. In the
network marketing/affiliate industry, one person can make a huge difference to
your business. Be professional always when you are on the phone. You want to
give the impression that you are intent on listening and want to provide them
what they are looking for.
If the caller is not a customer but a prospect the call will be handled
slightly differently. You can give the prospect a free report or a value added
gift or discount to further entice them try your product or service.
3. Be Creative - Seize Every Opportunity to Give Your Customers Value
They say that 'cold-calling' doesn't work but 'warm-calling' does. When you
have already had an experience, or contact with a prospect, make sure you have
a valid interesting reason for calling them back. You can contact a prospect
back and inquire if they have any questions regarding your free report or
special offer. Depending on their reaction to your call you may be able to
contact them again in the near future about other developments in your
business. The more times you have permission to talk to somebody about your
business the more likely it is that you will gain a customer.
4. Don’t Be Afraid to Reveal Yourself to Your Prospects
When calling customers or prospects always use your name. Stating that you are
from XYZ company alone does not come across endearing enough to make the person
on the other end of the line comfortable and alert. Introduce yourself using
your full name. Your call will then come across like you were ringing to see if
your business can be of service to them in some way. This is a real caring
approach and people respond favorably to it.
5. Not Listening Costs Your Business
People call you because they want something. They may want a price, an
explanation, an order form, email or website address. It could be a number of
things but you need to be attentive and alert when they are speaking. The key
to any form of selling is to give people what they want. If you listen, know
what they want and you can provide it, you have a potential repeat customer.
6. Ask & You Shall Receive
By asking the right questions when on the phone you can open up a series of
'freewheeling' responses that may contain valuable information for your
business. Open ended questions like 'Why...,' 'What are your thoughts on
this...' and 'Tell me about that...' can allow the caller to relax and be
themselves with you. Instead of you being in control of the call they feel
valued and very much at an equal level.
7. Listen More Than You Should Speak - Pareto's Rule
Telemarketers sometimes feel the need to talk a lot when they are speaking with
a prospect inbound or outbound. If you aren't learning about the customer then
how are you expected to meet their need? It is suggested that marketers should
speak for 20% of the time and listen for the remaining 80%. This means the
prospect gets more air time and you get to know more about what they need and
want.
8. Turn Price Checkers Into Value Seekers
What is the best way to handle people that call your business up just to check
you and your prices out? It's important that you highlight the value that you
provide along with your product and service. Once you are able to showcase the
value, then the price becomes relative to that value. Some prospects just think
that price alone will separate the good from the bad. However, if the customer
service and other additions are not present, the product could end up costing
you more in the long run. This is how we tackle this type of query: Introduce
the value and the price becomes relative.
9. Never End a Phone Call Without an Appointment
A phone call without an appointment is like building a website and not getting
visitors. On every call you are on you should ask for the appointment. To get
the appointment, offer to show them something that could save them money, time
and frustration for their business. This will more than likely get you the
appointment every time. Be sensitive and flexible to the prospect’s time
constraints as people are very busy.
10. Turn Your Voicemail Machine Into a Cash Magnet
If you are busy on the phone or simply not available you can record a powerful
voice message onto your telephone system. This informs whoever is calling you
that you are not available right now. Messages often open with a 'Thank you'
and detail the name of your business and your business hours and/or your
website. A good message will ask for specific information about them so that
you can contact them back at a specific time. An apology is always welcomed and
an offer to download your 'Free' business related report will always work well.
Imagine offering something for free as a means of an apology for missing their
call! Now that's great telemarketing.
Your telephone can be a powerful marketing tool if you use it correctly. With
some know-how and correct training, you will be able to see results for your
business immediately. This report is an introductory overview of how you can
apply telephone marketing to your business successfully.
For more detailed training on this topic, stay tuned for further releases
courtesy of Ad Click Xpress!
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SEARCH ENGINE (SEO)
MARKETING
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Search Engine (SEO) Marketing
Ever wonder why some websites run better than
others on the search engines? A powerful web marketing technique called Search
Engine Optimization otherwise known as SEO is responsible. SEO can bring extra
traffic to your website because it places it in more visible places on the
search engines, so when visitors are searching for your particular product in
your industry, they are seeing your site amongst the top ones. This is the
power of SEO! To get a better understand of how SEO is structured, lets take a
look at the ‘Search Engine’.
What are Search Engines?
Search engines are large databases of web page
files that have been grouped and assembled together by machine.
How do Search Engines work?
Search engines employ ‘spider’ or ‘robots’ to
crawl through the web space from link to link, identifying and recording web
pages. Sites with no links and other pages may be entirely missed. Once these
spiders get to a web site they index most of the publically available words on
that site.
Web page owners can submit their site URL’s to the search engines for
‘crawling’. These will eventually be added to the search engine databases. So,
whenever you conduct a search on the web you are essentially asking the engine
to scan it’s database of sites to match your keywords and phrases. This is how
search engines work.
Best Tips for SEO
1. Find the Best Keywords
It would be a waste of your time to optimize your website for keywords that are
not even being searched for. Even if you do get top placement for a broad
keyword that isn't what most users are looking for, Google will calculate the
number of times users did not select your listing, and the number of times they
returned to the search results to choose a different website. Trying to beat
this calculation is futile and more often then not, just a huge waste of time
and energy.
2. Discover What Your Competitors are Doing
Knowing how many incoming links your competitors has, will give you a fantastic
edge. Doing your research here will give you specific ideas of how you should
structure your keywords as you can see what is working for your competitors.
Check for the following:
- Competitor rank in the search engines
- Quantity AND quality of incoming links (prioritized)
- What keywords are in the title of linking page?
- The Google PageRank™ or MozRank of linking pages
- The popularity of the linking domain
3. Write Very Linkable & Sharable Content
The content on your site is very important. It should have, distributed within
it ,rich keywords that can be picked up easily by the ‘crawlers’. Make sure:
- The content is useful
- The content is original
- You can't help but link to it
- There are supportive facts and references
- There's enough detail that nobody can memorize it
- Something fun or interesting is included (like video)
4. Optimize Your Title and Meta Tags
HTML titles and meta tags should be different on every page of your website for
most search engines to store and list them in the search results. HTML titles
and meta tags will be discussed in further training materials here at Ad Click
Xpress.
Great SEO Example
Sites
has over 25,000 backlinks
been around 9 years
alexa rank 12,499
Google PR 5 out of 10
over 56,000 backlinks
been around 7 years
9669
Google PR 6 out of 10
FREE SEO Tools
http://www.seomoz.org to check keywords and other detailed
information
Best FREE Keyword Tools
http://www.gorank.com both our free versions must upgrade to get
full benefits
SEO Action Tips You Can Use This Week To
Improve Your Rankings
- Write a unique article and submit to article directories
- Write a page or post on your blog or website and ping/ send to the Free tools we have listed
- Record a video and post to your site or submit to youtube and other top video sites
- Comment on other people sites were can place your website link.
- Use the free google keyword tool and pick keywords with low competition but in high search demand
- Update your site or blog daily with new content if possible
- Do one seo task every other day or every day
Search engine optimization has been around for well over a decade and has
become more and more important and sought after as more sites are being created
and indexed. Early search engines held an index of just a few hundred thousand
web files however today with the increasing popularity of the internet and
heavy business migration to the web, search engines are now indexing hundreds
of millions of pages and respond to tens of millions of queries per day.
Learning SEO will do incredible things for your business. To find out more
about SEO stay tuned to Ad Click Xpress for more trainings coming very soon!
SAFELIST MARKETING
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Safelist Marketing
Safelists are systems where users can post their
business advertisements as free or paid members, to trade business
opportunities with other business advertisers on the same system. Members can
send any promotional materials as long as it conforms with the safelist administrator
guidelines. The guidelines are standard prohibitions of specific content that
cannot be shared or exchanged with other members in accordance with FTC
stipulations. They must be honest and lawful business opportunities that anyone
can become a member of and start making money with.
There is a lot of misinformation online about safelists, particularly from
people who do not know much about them, or have participating in low quality
ones. Safelists are a form of email marketing and advertising where all
participating members have agreed to receive each other’s messages. There are
different types of safelists that members can become a part of, depending on
their level of marketing knowledge.
How do Safelists work?
There are different kinds of safelists and each
of them work slightly differently. The owner of a safelist operates this system
and allows people to join as members. When they join, their email address and
contact details are added to the system’s mailing address. No member will ever
get to see the email addresses of the other members as only the owner of the
safelist has access to them.This maintains the privacy of all the members
involved.
Each member will receive their own unique username and password to enter the
site each time they wish to log in. Different levels of membership are usually
offered to the member which will regulate the amount of advertising they can do
on the system. For example, if you opted for the free membership your email
advertisements might be sent to 500 recipients only, whereas if you are a paid
member you would be able to send your advertisement out to 10, 000 recipients.
It stands to reason the large pool of individuals that see your ad, the better
chance you have of turning them into your business prospects.
The logic or theory behind the safelist system is that everybody on the system
is looking for something beneficial to make money. Since everybody is in the
same industry niche, it can become very powerful as some businesses are more
attractive to join than others.
What Affiliates Should
Know About Safelists
As everybody on these safelists have pretty much
the same interest as you, it’s important that as business owner you construct
your own emails. Some safelist programs allow free members to send a few
thousand emails over the space of a few days so it’s important that your emails
have great content advertising in them as your market in relatively small in
comparison to the paid members. Make your account … count!
Affiliates should also be careful that they select the right safelists to join.
There are many safelists that talk a great game but actually provide a very
poor service. You need to find a decent reputable one where you can get a great
return on your time investment. Do a search for the top ten safelists and you
will see the most popular ones that are being used. These tend to be reputable
but do check out the site before joining and do some research on them if you
aren’t sure. You can check out http://topsafelists.com to get an idea of the top ones being used
by savvy safelisters!
Are Safelists Really
Helpful For Affiliates?
Affiliates can
definitely benefit from becoming safelist members. However, it’s necessary that
they learn how to use them effectively before handing over any money. There is
plenty of information online about safelists and how to use them effectively.
One of the advantages is some are free to join to experiment. You can learn
their system and really become proficient before you decide to take it serious
and become a paid member. Thus, increasing your message broadcasting
capabilities and ultimate chance of viral advertising benefits.
Don’t forget safelists are online marketing tools . Like any other tool, the
better you are at it, the better your results and profit potential. Safelists
are a great marketing tool, but for Affiliates, it’s not beneficial to solely
rely on them as your only marketing strategy. Safelists should be employed in
conjunction with other marketing methods to really get the best out of your
online business experience. What they will do is , give you an enormous amount
of leads. The quality of your follow-up will depend on if they become your
referral or just a passive customer.
To get more detail training on safelists and how to best utilize them for your
business, stay tuned for more training materials from Ad Click Xpress!
TRAFFIC EXCHANGES
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Traffic Exchanges
A Traffic Exchange (also known as a Hit Exchange) is a great
alternative for driving more traffic to your website. By utilizing a traffic
exchange you gain more exposure for your website by viewing other people’s
websites. Hence the word ‘exchange’. You submit your site to a traffic exchange
directory along with countless thousands and sometimes millions depending on
the exchange you are using and everybody gets to view each other’s websites,
thus providing an endless stream of hits to your page. Traffic exchanges are
one of the most misunderstood traffic sources in existence today. Some say they
don’t work, while others say they provide their business with the very traffic
it needs. Like other marketing methods, you have to make them work and this is
based upon your experience and application of that knowledge. Everybody uses
traffic exchanges to increase their existing business sales either directly or
indirectly. People crave free traffic and that is exactly what TE’s provide!
Effective Use of
Traffic Exchanges
The key to using TE’s is understanding that the people who
will be viewing your website will only be doing so for a few seconds. Rather
than sending people to your actual website, it’s better to send them to a
designated advertisement page specifically designed for traffic exchanges. This
advertisement should create enough curiosity to take the prospect to your main
page where they will have more time to browse and check out your offerings.
The most effective advertising pages are what is known as a squeeze page,
splash page or capture page. These are pages that capture a viewer’s attention
with a simple headline, description and an opt-in form for an autoresponder
email system. This way you create curiosity, capture their details and lead
them to your main webpage. This allows you to develop a communication process
with potential customers who opt-in with your splash page. Very rarely will
people just go to your website and purchase what you have to offer. This
process works best over time after a certain amount of exposure has been shown
to your prospect.
In summary, Traffic Exchange should primarily be used to build your list of
prospects over a period of time and add value to your offerings.
Worthwhile Traffic
Exchanges
There are thousands of traffic exchanges out there to choose
from yet very few can provide the results that you are looking for when it
comes to increasing traffic to your website. It is highly recommended that you
focus your efforts on 5-10 of the big ones. Ideally, you want to have your site
shown 24-7 in the exchanges. As you expand and grow your business, you can
extend your presence on more traffic exchanges to build up your traffic to your
splash page. The following are a few of the best traffic exchanges we
recommend:
These exchanges are a great starting point in helping you
generate subscribers for your site. The more experienced you become, the more
you can expand your subscriber base.
Ranking Traffic
Exchanges
There are companies available online whose entire businesses
have been created around evaluating and ranking the services of other
businesses. Some examples of Traffic Exchange Ranking companies:
Top Key Tips for
Maximizing Your Results
- Use TE's to promote YOU.
- Offer something of value.
TE's are not good for selling, per
se. They are good for:
- Building your brand
- Building your list - Multimedia is a great way to be a game changer
Top 10 Expert TIPS
- Master five sites at a time and take full advantage of all features: - Visit sites - Complete profile - Visit TE's social networking sites - Participate in website visiting chats - Use all credits.
- When selecting TE's, the largest TE's are not necessarily the best, sometimes it's about how active members are, ease of use, opportunity to earn with referrals - what's the comp plan has to offer.
- Always use tracking links to evaluate effectiveness.
- Always use a URL Rotator - site may only allow you to rotate five sites, place five URLs in five rotators accommodates 25 web sites.
- Strive to work with a budget of 1500 credits per month. A free member might need to visit 3000 sites, so you might consider getting a premium membership that provides credits and saves time.
- PROMOTE YOUR TE's - get a few referrals to upgrade and your ad budget could be covered this way.
- It pays to upgrade- if you have a few upgraded referrals (you often get a higher commission level if you are upgraded which covers its cost). Leverage the social sites.
- USE A CAPTURE PAGE - graphically designed to work better with TE surfers with low attention spans and build your list.
- Use as a Time Management tool - delegate mindless surfing so your time can be better spent leading your team.
- Once you've mastered five TE's, do some more - and try to be consistent with what you are advertising - don't look like a program jumper.
Manual Traffic
Exchanges Recommended
Mastering the art of branding YOU is
Key to Successful Relationship Marketing! TE's (traffic exchanges) are an
incredible resource for networking. At sites such as Sweeva.com & Thumbvu.com you
can obtain valuable feedback regarding your website pages that you are
promoting and while you surf to earn your own advertising credits.
For more detailed training on Traffic Exchange
please stay tuned to Ad Click Xpress!
CREATING A MARKETING
FUNNEL
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Creating A Marketing Funnel
Creating a complete marketing funnel is
essential when it comes to turning website visitors into prospects and
eventually paying customers for any product or service you choose to offer.
This is a powerful method and one that is used by many of the 'top' marketers
online today. As you are probably aware, people don’t like somebody else
selling to them, but what they do like to see is a great offer and especially
something for 'FREE' that has a high perceived value.
"Marketing funnel" refers to the marketing strategy used by
businesses both offline and online to channel fresh prospects to their business
with the sole intention of creating customer-business relationship with them.
Marketing funnels have been around for many years though they are becoming more
streamlined as online marketing begins to take prominence.
If you’ve been doing business for some time and generated sales in one form or
another you have in essence created a marketing funnel. Some are discrete and
others are more defined. The basic idea behind a marketing funnel is to find
creative ways to drive people to your offer, website or store. These visitors
are called leads and these leads can be turned into prospects and then to
consumers of your product or service.
The following are some basic actions you can take to get started on creating
your very own marketing funnel:
Establish an Attractive
Website
The first step is to create an attractive and engaging website. You want to
grab the attention of your visitors to such an extent that they will be
intrigued to stay on your page to at least check out what you are offering. Aim
to captivate your viewers, your site does not have to be pretty. Go beyond the
call of duty and provide an excellent offer of value in exchange for their name
and email address depending on the criteria.
You want a website that looks reliable and authentic. Try not to cut corners as
if your website looks cheap it can create risk among the viewers. In order to
make your page look like this you will need to have such features as review
portals, newsletter, tips and tricks, articles and even a video education slot
that you can showcase yourself personally to people. This will make you more
reliable and worthy of further investigation by your viewers.
To put it simply, if you can offer your visitors something of great value that
they will want at the drop of a hat, you will be successful in converting
visitors into fresh leads. The type of value can be totally customizable. You
can offer a free e-book, a video training series about your product, service or
related offerings. Make sure your offerings radiate worth in order to maintain
your viewers confidence and continued viewing.
A website that offers value will create a perception of reliability and
authenticity in the mind of the viewer. This is what you want so choose
carefully what you will have on your website.
Utilize Lead Capture
Software In Your Website
It is paramount that you set up a lead capture page in your website. Remember
if you cannot do this yourself there are many professionals and companies that
can do this for you. A nicely laid out page with attractive graphics and easy
to fill in information boxes will increase your chances of gaining more leads.
Large opt-in information boxes have shown a larger conversion rate over smaller
ones, simply because the easier something appears to be, the more enticing it
becomes in the mind of the viewer.
There are a variety of lead capture softwares to choose from. There are some
that track the pages that visitors read most often, the products that they are
looking for and the likes. So depending on your site’s needs will decide which
capture software your choose.
Strategies for
Reaching Your Target Audience
There are many different strategies you can use to reach your target audience.
It is wise that you get as many different platforms as possible as this will
give you a better chance and more of broader reach in terms of viewership.
Some of the online strategies are video hosting sites where you can create
videos and upload them to spread the message about your site. You can also use
sites like Twitter, Pinterest, Facebook, Blogs, Youtube, Vimeo, discussion and
marketing sites etc. Of course you can also use offline strategies too like
classifieds, notice boards, flyers, brochures and business cards. You can use
several of these strategies at the same time.
When setting up your LCP (Lead Capture Page) you will have access to back
office statistics such as number of visitors per day, week and month and if you
employ analytics of some kind you will much more of a defined scope of visitor
information. Use this information to better tweak your offer and web page
layout. Your products and services should be made in such a manner that they
will serve the interest of the visitors.
The idea of funnel marketing is to bring visitors to your site, otherwise known
as the front end of your funnel process and pull them through your funnel
system by initially offering them a great value product for free if you can.
Once they are in your funnel you can then introduce them to more products and
services.
The back end of the funnel is where your customers buy your main product that
you are offering. This obviously costs more than the initial offering or
product and is the goal of setting up the funnel in the first place. Funnels
work! They work if they are thought out and executed well. Marketing funnels
can generate more sales for your business than any other strategy out there.
For more in-depth information on funnel marketing please stay tuned to Ad Click
Xpress for more training coming soon!
OFFLINE MARKETING
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Offline Marketing
Most online money makers don't think in terms of
expanding their business through Offline Marketing. Offline Marketing uses
techniques and strategies that are based offline rather than online. These
strategies include: classified ads, magazines, flyers, brochures, banners and
business cards. Offline Marketing is still very much alive and we know this
because television and print advertising are continuously on the rise.
Marketers think that marketing should only be done online; however, this could
be a mistake.
Offline Marketing Strategies
1. Business Cards:
Sample ad or business card:
Make money on the Internet within 24 hours! http://www.adclickxpress.com/
Enter (SPONSOR USERNAME) and click JOIN!
If you do not have Microsoft publisher, you can ‘Save As’ the file, then upload
it to ZAMZAR, a free online tool that will convert it to a Microsoft word
document.
Marketing Tip: Don’t place business cards in odd places where they
most likely will not be seen.
You can distribute your business cards to anybody you meet personally,
socially, professionally or academically. The great thing about business cards
is that you don’t have to say anything; just leave it with people when you are
chatting with them. It’s important to have an eye catching advert so you can allow
that to do the selling for you. If your lead or prospect is interested, they
will contact you back. Be sure to include all of your contact information on
the back of the card.
2. Flyers / Posters / Pamphlets
Flyers, posters and pamphlets are great because you can leave them in any
public place where there is foot traffic. You can provide ‘Pull-Tabs’ at the
bottom of your flyer, for example, that people can detach easily. Usually
marketers put their contact info on them and allow the flyer or poster to do
the selling for them.
3. Telephone Marketing – Telemarketing Tips
The first few seconds of a call are the most crucial! You should fill the first
few seconds with as many ‘key words’ and phrases as possible to gain an
immediate interest from the customer.
You may only get a chance to get out two or three sentences before the customer
stops you to say they have no interest, so make them count.
Don’t assume they need something – this is very off putting. Instead, ask the
question and explain how you can help.
However, before you start your telemarketing call, be sure that you can get
their attention and interest as quickly as possible. Letting the phone call
drag is wasting their time and especially yours.
Keep it Simple
You are more likely to succeed in your goal if the customer fully understands
what you are offering or require. Consequently, keep your reason for calling
clear and make sure that you can get to the point quickly (and effectively!).
There are dozens of other Offline Marketing strategies that you can use to get
more visitors to your site. How they ultimately get there will be entirely up
to you. How you design your page and showcase your offerings will be worth your
careful deliberation. Offline Marketing is very powerful when used correctly.
For more information on Offline Marketing please stay tuned to Ad Click Xpress,
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