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Saturday 28 September 2013

http://3b889ca3.qqc.co

Friday 12 July 2013

ALL ABOUT ONLINE MARKETING

  Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines. Here now we are going to look into the various means through which you can start up online marketing and also become very successful in it without any much stress.

MARKETING METHODS 

Email Marketing

How Email Marketing Can Explode Your Business
What is Email Marketing?
Email Marketing is simply using email in your marketing communications. Every email you ever send to a prospect, customer or affiliate can be classed as email marketing. Businesses can send promotional emails and marketing messages of all kinds to try and acquire new customers or persuade their existing customers to purchase their new product or service.
Why Marketers Love Electronic Communication
Many businesses have huge databases of email addresses that they contact on a regular basis. Customers for the most part welcome value packed communications because there is something in it for them. This is why email marketing campaigns need to be well managed and presented. Email Marketing has many benefits and they are as follows:
·         Low Cost – Cheaper than traditional marketing communications such as direct mail and offline advertising.
·         Speed – Email Marketing is instant. No need to wait for mail delivery and waste money on postage. With Email Marketing, one click and your materials are instantly delivered.
·         Easy – Email Marketing is easy both for you and your list. All it takes is to open your email.
·         Personalized – Through the use of 'Autoresponders' (Automated Email Marketing Software) Emails can be tailored to suit particular people or groups of customers.
·         Viral Effect – Email can be easily and instantly shared by forwarding to other contacts in your address book at the touch of a button.

Maximize Your Relationships with Your Customers
Direct Email: Involves the 'Direct' sending of a promotional email in the form of a special offer for example. Businesses usually do this when they have acquired a list of customers or prospects to communicate with. There are companies that sell email addresses acquired through survey systems nationally or internationally. These databases of information can be very effective if they are selected carefully and match your business products or services.



Retention Email: Are emails sent to retain existing customer or affiliates bases. They can be in the form of newsletters or new product developments or upgrades. The object of this kind of email is to develop long-term relationships and build trust. Retention emails usually provide great value to their recipients.
The Money is in the List!- That's the Truth!
Building your email list is perhaps the most essential component for anyone looking to engage in email marketing. After all, if you have no list of subscribers or email address contacts, it doesn't matter how good your message is. Most businesses may already have acquired the contact information of their customers or prospects after surveys and purchases; however, even if you do, you will need a way to contact them regularly and do it in bulk rather than one by one.




'Auto-Responders' as already mentioned above are the way to do that. In fact even if you have no permission based email address list, the use and power of an Auto-Responder is huge. There are many free and paid Auto-Responder providers online that you can choose from.




Once you learn how to use your provider’s system it's easy to proceed with communicating with your audience. If you already have your email address list you can simply upload it into the system and it will store it and integrate them into all your selected outgoing messages. However if you do not have a list compiled, you can use their 'Contact Form' to place on your Blog or website to capture people's information. Building a list will depend on how your present yourself to the marketplace and what you offer in exchange for their private email address.
Learn the Tools of the Trade
Writing professional and engaging emails is a skill in itself. When writing for a business, one needs to understand the audience they are writing to and the message he or she is trying to deliver. They need to see both sides of the message; from the point of view of the reader as well as the business. All marketing emails should provide an element of trust, respect, transparency, relationship building and value through special offers, discounts and new opportunities etc.
Keep Your Name Good and Your Business Will Take off!
Responsible email marketing is based on the idea of permission from the recipients. The one thing that is frowned upon in the Internet Marketing Business Community is unauthorized email communications. This can have a very damaging effect on your business and overall name in the industry. Essentially you need the permission of the person you are attempting to commercially communicate with; otherwise it's considered as Spam.




If you want to build large teams, organizations and businesses you need to respect the privacy and integrity of other people. Having their permission at the point of sale of your product or service to communicate with them removes any negative effects of future communications.




If you are an affiliate with Ad Click Xpress and you want to build your business, we have some very helpful promotional material that you can use in your email communications to your prospects. Welcome to Ad Click Xpress!




Marketing Attraction – Using Classified Ads
What are Classified Ads?
Classified ads are short and to the point commercial advertisements that are designed to generate interest in your product or service. They can be used both online and offline. You are familiar with the classified section in newspapers, magazines and other printed materials offline. Classified ads work exactly the same way online. They are structured very similarly; you write a catchy headline, write a product or service description and post some contact details so prospects can contact you.




Offline classified ads will direct prospects to a phone number or provide a mailing address whereas online classified ads will contain your website link and/or email address. Take a look at your local newspapers and check out the 'Classifieds' section usually located towards the end of the publication. The structure is the same although the lengths and size of the ads may vary. Offline classified ads can be very expensive. So why do people advertise online? Simple: because it's free for the most part!




There are literally thousands of free websites on the Internet that will allow you to post your classified ad for free. All you have to do is search for 'Free Classified Ads' in Google and many sites will come up. You can even do a country search and select what country you wish to place your advertisements in.
Why Online Marketers Everywhere Love Classified Ads 
  Free - Free classified ad sites will allow you to sell your product or service without spending a dime. Why pay for something when you can get it for free?
  Traffic - If you have a website, then adding your web address to your classified ad will encourage your prospects to visit your site and see your full range of what you have to offer.
  Time - Placing classified ads offline is very time consuming. You have to get it approved, pay the fee and wait for the publication to come out before anybody sees your ad. Online is instant!
  Easy - Most of the online classified ad sites are very easy to navigate and completely browser friendly.
  Limitless - Advertising online using classified ads exposes you and your brand to a global marketplace and does not confine you to a costly small region like offline advertising does. There are hundreds of millions of people online and some of them are looking for what you offer! Your potential sales are huge!

What Do Great Classified Ads Look Like?
When you are writing classified ads you must be able to grab the reader’s attention long enough to get your message across. This is entirely your responsibility and with some practice you can be very good at it. A well-written classified ad will grab attention immediately, establish interest, create a desire and will move a person to action. All this should be done in less than 15 words or so for short ads and 50 words for long ones. Writing engaging classified ads essentially is an art form but it can be learned by almost anyone so don't be discouraged; get exited! When writing classified ads the simplest way is to use the A.I.D.A. principle. It stands for:




A = Attention: Grab your readers attention in a way that will make them stop and read.


I = Interest: Create a sense of curiosity, appeal or potential benefit to the reader.


D = Desire: Get the reader to want or desire what you are offering: create a longing.


A = Action: Guide your readers to take action, click on your link, read your article, etc.




Depending on the classified ad site you want to use, you can add colorful graphics banners and logos to spruce up your ad, but make sure to keep it all relative. Ensure that the ad reflects the image and the image reflects the ad.
Great Classified Ad Examples
Short Classified Ad 
Stop Struggling Online 


Never Lose Money Again


Earn daily income effortlessly!




Long Classified Ad 
New Associates Required for Global Leading Traffic Exchange 


Multiple positions available with our company expanding in your area!


Full time, part time, spare time! Complete Training and Flexible Schedule!


Providing: Social Networking Tools, Auto-Surf and Lead Capture Pages.



Powerful Tips When Using Classified Ads
Although classified ads are brief and to the point, getting excellent results takes some thought. A well-placed written ad in the wrong category or country will not generate the interest you had expected. Bad writing (copy) can lose people and will not grab their attention enough to stop and take a look at what you have to offer. Here are some tips you can apply to your Classified Ad Marketing:




Game Changer- Know Your Ad Reader


Understanding what your prospects are looking for is half the battle. If you know what they want it's much easier to tailor your advertising towards those specific needs. For example, there are prospects out there that hate sponsoring or recruiting and there are people that love it. You can tailor your adverts to both types of audiences. Understand the need and meet it. So your ad would include trigger words like 'Effortlessly', 'No Sponsoring Needed', 'Automate', etc. By doing this you are meeting a need and generating a desire, at the same time, in the mind of the prospect. Use the right words!




Why You Need to Pick The Right Place to Advertise 


There is no point advertising in places that are not catered towards 'Business Opportunity Affiliates'. This is a waste of time and money if you are going offline. When selecting free online classified advertisers, spend time on the sites and see what kind of categories they cater towards and look at the different types of ads that are being posted. In some of the sites you can see how many clicks each ad is getting and if there are any comments under them. Document all your findings and add them to your arsenal.




If You Aren’t Prepared You’ll Fall Short of Good Results 


Before you release a live ad it's good to study the various kinds of ads out there and how they meet their audience’s needs. Look at the ads that appear day after day and week after week. Are these ads easy to spot and what kind of wording are they using to catch people's attention? What categories are they being placed under and are they using images or not? You can apply your new found knowledge during your practice sessions before going live. Remember, doing your homework will reduce your learning curve and keep frustration at a minimum.




Grab Your Reader's Attention – Don’t Bore Them! 


The first few words you utter in an ad are the most crucial ones. This is the headline of your ad and it will determine whether your prospect will continue reading or not. We want all our readers locked on our ads and want to prevent them from moving onto another spot on the page or clicking to another one. Your headlines should tell your reader the most powerful benefit of your product or service in a way that will captivate them.




Honest Marketing is Good Marketing 


Prospects and online opportunity seekers today are far more skeptical than they were a few years ago. If something sounds too good to be true and is presented in that manner, most will just skip over your ad and move onto another one. A good rule of thumb is that if you aren't doing it yourself, don't put it in an ad. Promote with facts and not hype. Hype can actually have negative effects on advertisers, because people nowadays are searching the Internet and doing their homework. It's easy to see if something is legitimate or not. By being honest and relevant about your product or service you will attract a more sincere customer.




Don't Be Deceived – You won't Make Millions the First Time Round 


Don't plan on making millions with your first ad. It can take time to learn the skill of effective ad writing and placements. Allow yourself time to learn this new craft because it's very powerful indeed. If you follow the right strategies and learn the right way, you will do yourself and your business a massive favour. Using classified advertising, in your marketing, is a long term activity and should be viewed that way.




Respect Your Writing – Proofread Your Content 


Make sure you follow the protocol when writing an ad and keep to the correct structure whether you are going offline or online with them. Be sure to proofread your ads and even get others to view them before placing them on the ad sites. Be sure to include your contact details, such as a telephone number, if you are advertising offline, or a website and email address, if you are going online. Make sure your spelling is correct and that the words in your ad flow and fit together nicely.




Ad Click Xpress provides much more information on 'Classified Ads' in the Marketing section. Be sure to check out our Video Library also, for more Marketing tips and tricks!
The title of your home page You could put your verification ID in a comment Or, in its own meta tag Or, as one of your keywords The title of your home page You could put your verification ID in a comment Or, in its own meta tag Or, as one of your keywords Your content is here. The verification ID will NOT be detected if you put it here. The title of your home page You could put your verification ID in a comment Or, in its own meta tag Or, as one of your keywords Your content is here. The verification ID will NOT be detected if you put it here. Your content is here. The verification ID will NOT be detected if you put it here.


HOW TO NETWORK WITH A PURPOSE
1. Make sure the audience you are marketing to is appropriate for what you have to offer.
  • A lot of times we try to market to an audience that is not necessarily appropriate to our business. For example, would you place ads for a flower arrangement company in a web ring targeting sites about shoe fashion? Always make sure to post and market within the appropriate fields when it comes to the products you are offering.

2. Recognize if it is a social or structured networking event.
  • A social event should be used to promote your personal side. Let people get to know you. Remember we do business with people not businesses. The more comfortable someone is with you, the more likely they are to trust you with their business.
  • Structured networking is to introduce you and your company to potential partners. Find someone, in that group, who can assist you in building a client base together. For example: If you are a banker power up with a realtor.

3. Make sure you understand what is required of you.
  • When you walk into the meeting, know what is expected. Do you need to pay cash? If so how much? Know what time the meeting starts. Make sure you are dressed to impress and have your business cards ready.
  • Check out all of our training documents on the Ad Click Xpress website! We offer many tools of the trade when it comes to networking, marketing and promoting your business!
  • Never say, "I don't have time." No one really has time, but if you are going to be a part of a group, be willing to give a little extra where you are needed.

4. Learn how to put yourself out there!.
  • Never go to an event alone. Find a friend or power partner that is willing to talk about you to others in the room. Start talking about what the other person is doing in their businesses.
  • Carry a conversation that is loud enough so a person passing by can hear. This should not be done so that you come across annoying, but just loud enough so that it comes across as an open conversation that anyone can join. Don’t forget to laugh and smile. You will attract more people.

5. Have three introductions ready at all times.
  • Person to person – This is when you are introducing yourself and you are asked, "so what do you do?" Try not sound like a commercial. My introduction is, "My business is getting your business noticed." Leave them wanting to know more.
  • Elevator pitch – This should be quick sentences, with a little more detail, but could also end in a question. For example: "My business is getting businesses noticed utilizing all the tools we have in the market today. Do you know of a business owner that is having trouble getting people to keep their appointments?"
  • Presentation – This is also known as a company introduction. Do not overwhelm your audience with everything you do. By choosing only one avenue of your business to talk about, you will not lose their attention. Focus on a new product or service or even a specific target group. Always refer back to Ad Click Xpress! Remember referrals can make you money!

6. Do not sell your products or services upfront. 
  • Take time to build your audience and visitors. Utilize Ad Click Xpress's Traffic Exchange to begin to boost views to your site.

7. Referrals should always come with an introduction and should be earned not forced.
  • You can send the same message privately, through social media.
  • You may want to introduce them through a three way phone call.

8. Set yourself up for a smooth follow up.
  • Reconnect with them just to say, "thank you" and "I'm glad we met." This should be done within 48 hours. The use of Social Media is a great way to do this.
  • Make sure your business cards have a picture of you on them. The chance of them remembering who you are is 80% higher. Utilizing Ad Click Xpress and our pre-made advertisements are also an excellent way to do this.
  • Always ask for permission before they are put into your data base.
  • Contacting someone once or twice a month is more than enough. Any more than that is considered to be overkill.

9. Offer a sample of your product or service.
  • Allow them to taste, to look and to feel. This makes the intangible, tangible.
  • Educate them. It’s as simple as putting together a Top 10. Just like you have seen here.

10. Have fun and express your enthusiasm!



Build Your Business with (SMS) Mobile Marketing
What is SMS Mobile Marketing?
There are about 6.8 billion people on the planet and approximately 4.5 billion of them have a mobile or cellular phone. Mobile marketing allows your business to directly advertise to your customers via their mobile or cell device. Mobile SMS (Short Message Service) marketing provides a new opportunity to reach your customers directly. It can increase the revenue of your business and help to build your brand by enhancing its perception in the marketplace. Your business will stand out and your relationship with your customers now has a new communication channel: Text messaging!




SMS mobile marketing is highly personalized, interactive and makes an immediate impact. When used to complement your service or other promotions, SMS marketing has been proven to be very effective and will generate increased sales for your business.
Why Marketers Love Cell Phone Marketing
  Inexpensive - SMS Marketing can reach large quantities of people at a very low cost.
  Response Rates - Up to 15% of recipients respond to the marketing messages.
  Recall Rates - Up to 75% of recall rates means that recipients remember the message clearly, which increases response rates.
  Strong ROI - There is a tremendous Return on Investment with SMS Marketing.
  Effortless - With the right service, Mobile Marketing is effortless and very rewarding.

Mobile Marketing Reaches Into Our Personal Lives
  Immediate - Marketers are placing their brand in the hands of their customers or target audience.
  2-Way - Easy communication is achieved as it creates an easy dialogue opportunity, directly with the customer.
  Targeted - Can be tailored to target specific demographics (age, sex, location, etc.)
  Effective - Acquires more business for less outgoing resources such as time and money.
  Cross Media - Mobile messaging can be integrated with other forms of media.
  Viral - Customers can instantly forward and share your message with others. Depending on the service you use, you can send a text at a fraction of the cost of traditional media. According to industry statistics an average of 94% of SMS messages are read. Mobile Marketing is a unique way to build your brand and cultivate relationships. Mobile Marketing is fast and easy and because of the regulations surrounding the industry, is largely spam free.

The Power of SMS Marketing Campaigns
This is a campaign where you actively engage in collecting mobile phone numbers using a keyword sent to a short code, which adds the customer's number to your messaging platform database. Once the numbers are collected, you can then prepare a special promotion or special offer update and send a mass message to potential repeat customers. Customer's phone numbers can be collected easily, either through online survey sites, opt-in forms or offline, using customer loyalty forms, raffles and draws, etc. This is how easy it is! It is however, very important that the customer is aware that their number is being collected and being used for future communications and that they are given the opportunity to opt-out at any stage they feel comfortable. Customer must volunteer and authorize their number; otherwise companies can face huge fines.
Short Codes Make Business Building Easy
Short codes are special shortened phone numbers that your customer can use to engage and interact with you. They are typically 5 or 6 digits in length. They are recognized globally, by wireless carriers, so it doesn't matter where in the world you live. Short codes allow customers to opt-in to the marketing database of a particular business. These short codes can be placed on websites, offline advertising, etc. When a customer sees it and is interested in receiving a benefit or value from the company's communications, it 'subscribes' using this code. Customers are always given the option to 'opt-out' whenever they wish. This is to comply with permission based retail legislation.
Effective SMS Mobile Marketing Example
This particular ad was for an online DVD store.


"Get a 15% discount on your next purchase by joining our VIP Club! Simply text DVD to short number41513 and get a special 15% off coupon that should be inserted into the next purchase order form. You will receive valuable information about our latest releases and exclusive offers on your mobile screen."


(Notice the short code in red)




If you are interested in learning more in-depth knowledge and training about SMS Mobile Marketing, Ad Click Xpress will have more detailed material coming very soon! 




The Power of Article Marketing
Articles can work for any business, anytime and anywhere. Articles can be written once and can remain on the Internet forever. You are duplicating your marketing efforts over and over again. Article marketing is actually called by some as 'Smart Marketing' and should be employed by anybody looking to make an impact on the Internet. 




Article marketing can take on a viral state. They can be viewed, re-read and shared among the hundreds of Social Media platforms currently out there. If you can write great content and write in a style that engages your audience you will become even more successful. Article writing has many advantages in marketing so much so that it would be ludicrous to simply ignore it. Any person coming online that wants to make money should consider the joys of writing articles for their business. Not only it is very cost effective but it’s also easy to find the audiences you are looking through various article submission sites and of course your own blogging presence.
How to Write a Powerful Article for Your Business
Engaging writing can capture the imagination of the reader and compel them to take action. The beautiful thing about writing is that you don’t have to be an 'expert author' to win the hearts and minds of your target audience or pool of prospects.




All great articles carry within them a sound writing structure: and if you can learn this structure, you are 90% there. The rest will be knowledge of your subject matter and the flow of your sentences. This post will provide you with structure and some useful tips that you can use:




Your Title is Everything


You will first need to know what you are going to write about. What is the topic, product or business idea going to be about? Your topic has to be interesting to you if you are going to write an article that will engage your readers. It's so much easier to write about something you want to write about than write about something that makes you yawn half way through. If you lose interest guess what? So will your audience. When writing your articles you will need to place a catchy title on them to get them noticed. You can find out what works for other writers or just understand your audience better. What are they really after? Fashion a title around that need so that you can attract their full attention to your writing.




Make the Search Engines Love You!


The correct Keywords create favourable search engine results for your material to be seen by multiples of people. Always make a habit of writing out some keywords that are perfect for what you are trying to market before you start to include them in your writing. There are free tools online that can help you create lists of relevant words such as Google AdWords Keyword Tool.




Make Your Audience Love You – Give Them What They Want!


Who are you writing to? Are they familiar with your ideas already? Do they know about your industry and if so what level of knowledge do you think they are at? If you are writing about 'Online Marketing', are your readers going to know about it? Are they new, experienced or experts? Once you know this type of information you can adjust the details and tone of your communication to suit them and by doing so, you will engage them more.




Don't Lose Your Audience – Know Your Topic!


If you don’t know what you are talking about your audience will instantly pick up on it. Depending on the knowledge level of your audience you may need to study up on your chosen topic. You want to come across very familiar with your area of interest. The more you do this, the more reputable you will become.




Engage, Excite – Don't Bore!


Articles can go on for hundreds and in some cases thousands of words, however; in order to maintain interest and keep your audience engaged we recommend that you keep your articles to a minimum of 200 words and a maximum of 700 or 800 words. Anything over this may cause your reader to lose interest and make them select another time to read it, This in most cases never happens!




Structure Your Article for Success


The body of your article should be broken into further paragraphs, each one talking about a separate point or area you mentioned briefly in your introduction. Each opening sentence in each paragraph should open with what you are going to speak about in that paragraph. It’s really simple!




Once you've completed your body paragraphs, you need to tie your article together. This is done by tying all your points together with a conclusion. You can make this similar in length to your introduction but do not use the same wording. Your conclusion should state that your previous points establish your perspective or argument and that the best solution now is to take action!




The Magic of the Resource Box


By completing the resource box in your article floor you’ll be able to provide a small business description of yourself and provide a link to your site. The more articles you have the more of your links are out there on the web for millions of viewers to see, click and hopefully take action. Your resource box can produce magical results!




Be Your Own Editor - Proofread


Read your article out loud to yourself and make sure that there are no missed words, additional words, misspellings or grammatical errors. If you are unsure about using proper grammar, you can easily Google 'basic writing grammar' and you will get tons of resources and tools to guide you.




Tying the Bow on Your Article


Read your article out loud again and this time, pay attention to how smooth each sentence reads. If you have to stop and think about understanding a particular sentence, you need to reread and see what is missing to make it flow. Keep it simple and don’t complicate your sentences with unnecessary words, phrases or punctuation.




Release Your Work to the World


You can now upload you work to your blog or submit it to some of the Article Directories, and enjoy the fruits of your labor. Remember, the more you write the better you get at it. One of the keys to writing engaging articles is to write how you speak. We naturally tend to speak very smoothly and in a very understandable way. If you can translate this to your writing you can become a very influential person and successful writer.




Stay tuned for more information on this topic from Ad Click Xpress.



The Royal Flush of Interactive Marketing - Blogging
What is Blogging in a Nutshell?
Blogging is the activity of creating short articles known as blogs. A blog is an abbreviated version of a weblog, which is used to describe sites that contain an ongoing chronicle of information. A blog features diary-type commentaries and links to articles on other website or locations within that website. Blogs are used in many areas of life, professions and vocations. They are best described as interactive articles laid out in chronological order that can be shared on an endless stream of other social media platforms.
Is There A Particular Structure To Blogging?
Yes! Blogs are usually structured with a main content area placed on the left hand side of the page with articles listed in chronological order with the newest posts on top, usually on the right hand side. Oftentimes posts are organized into categories to make it easier for readers to select the areas they wish to engage in. An archive of older articles are normally located under the newest posts and maybe labeled under a separate heading or date. 




Blogs allow for people to leave comments about the written content. Comment boxes are usually placed directly underneath the blog posts. These comments may sometimes require the approval of the blog owner to ensure no inappropriate language or messages are placed. Social media sharing widgets are also very common at the foot of blog posts. These are icons that readers can click to share the content with their friends or network at the click of a mouse. 




There are many widgets that the popular blog sites such as WordPress and Blogger allow in their pages. Bloggers can show photographic galleries of their favorite images, videos and popular blog posts. Blogs can also have RSS feed functionality which allow readers to opt-in the bloggers page and receive future updates and blog posts anytime they are published on the site. This enables bloggers to bring their fresh and exciting content directly to the reader instead of the reader having to come to them. 
What Can 'Blogging' Do For My Business?
If you've been online for some time you have probably already heard that blogging is great for business. Why is it then that so many shy away from it? It's true that setting up a truly attractive blog and content mapping will take some planning but once it's set up the hardest part is completed. Blogging will tell your potential clients/customers many things about your site, it's content and any new updates you may want to share with them. You essentially have free reign to write about anything you want about your product or service, with one goal in mind - to win over customers! This is an important aspect of viral marketing and that is where blogging can work well for people. Blogging is powerful because it allows you to be YOU! You can showcase your business and how you interpret your business in ways that will magnetically attract people to your blog. The magical element of blogging is that once you strike that personable tone you will develop followers and this will lead to increased business.
Do's and Don’ts When Blogging!
Blogging in short has often been equated to a diary of your business that is able to be viewed by the public. There are some tips however you need to be mindful of when constructing a blog in order to get that 'personable' edge to develop followers and business associates.
Have Some Fun But Don’t Forget To Be Factual
Writing blogs doesn't have to be a formal affair. It can be very creative and fun to do. By all means pay attention to your grammatical and cohesive nature throughout your posts but there is no need to get heavy and too 'full on'. A relaxed tone and information ready style is very fitting. Remember you can write about anything you want and you want to bring 'You' across to your potential customers and readers. Writing in this manner will make you more approachable and easier to develop a relationship with.
Make Your Information Sought After & Reliable
Like any writing, words that have no action behind them are empty. Your role as a blogger is not to only provide information but to provide value and weight behind every paragraph. Establishing your credibility online is easy if you stand solid on what you are saying and show that you can deliver. If you say you are going to provide such and such on a certain date, do it! If you are stating you will offer free memberships, do it! The more meaningful blogging you do the more credible you will come across. If your products and services perform to the standard that you are saying, you will have entered into a new state of reliability and success in your business. People will see it and be attracted to it.
Make Your Blogs Rich in SEO Keywords
Learning the skill of Search Engine Optimization (SEO) is a goldmine to any blogger. You can write in ways that can get your blog or site highly ranked on the search engines if you include the right content and trigger 'keywords.' The more blogs you write doing this, the more popular your blog will become and will generate extra traffic. Blogging can be fun indeed but even more fun if your content is SEO friendly.
Regular Exciting Communication Keeps Customers
Effective communication is the key to any successful business venture. Non-effective communication is often said in the industry as being so important that it can shut down companies in twelve months or less. Ensure that your message is simple, direct and with a purpose. When you are writing blogs make them easy to understand. There is nothing worse than getting mixed messages or information that becomes lost in translation. Before writing any blog, establish your objective! What are you aiming to achieve? Then do it in the most simple and effective way that you can. Let your writing be conducive to your business and not a hindrance. 
Never Underestimate the Power of Images
If you look through a host of blogs that are on the Internet you will see that the most popular blogs use images to add that extra bit of 'oomph' and 'edge' to their look. It can also add power to the message of the post. Let's say you are writing about a new floor cleaning product. You aren't just going to write about it and then leave the reader to use their imagination as to how the solution or finished product would be. You can eliminate this hard work by placing a powerful image of a spotlessly clean floor on the top right or left hand corner of your blog post. As your readers sift through your text they will keep that positive product image in their minds and will be able to get the full power and descriptive nature of your writing.




Blogging can be fun and very beneficial to your business. There are some companies out there that use blogging because they have to as part of being in business. A good blogging presence can do wonders for your business and can leave a mark on the search engines for many years to come.




There is much more to learn about the art of blogging I can assure you. Stay tuned for additional materials on 'Article Writing' and 'Blogging' with Ad Click Xpress! 



Telephone Marketing - The Forgotten Weapon
What Exactly is Telephone Marketing?
Telephone marketing or 'Telemarketing' is marketing conducted over the telephone. Most telemarketing calls are 'cold' calls or unsolicited calls. This means that the recipient of the call has not requested to be contacted by telemarketers. Telemarketing is a 'Direct Marketing' approach to generating business. The salesperson involved uses the telephone to directly convince the customer to purchasing some kind of product or service he or she is offering. Some companies use 'Automatic Dialing' technology where phone numbers are entered into a system and called using a per-recorded message. This message can become a direct sales pitch or an invitation to contact their head office to discuss their product, service or opportunity.




Telemarketing is basically categorized into two different areas: Business-to-consumer and business to-business. There are many subcategories within these two areas that cater to different types of marketing and the two most popular are Outbound and Inbound telemarketing.




Outbound Telemarketing - Making That Initial Contact 


Outbound telemarketing representatives, initiate calls to the customer or prospect, sometimes making use of predictive dialers to make the process more efficient. Outbound telemarketing efforts use lists of numbers, with varying degrees of qualification, to reach as many prospects as possible in a given time frame. The lists can come from a variety of sources, whether specifically generated through a direct response campaign such as publishers, bingo cards or a range of Internet marketing endeavors. With an outbound telemarketing effort, the call center initiates the contact.




Inbound Telemarketing - Receiving Initial & Secondary Contact 


Inbound telemarketing representatives answer questions, collect information and process orders from incoming calls. The inbound calls may be generated as a result of any one of a number of methods, including: print media advertisements (newspapers and magazines), broadcast media (radio and television), direct mail advertising, and Internet ads that feature a toll-free number. With inbound telemarketing, the representatives wait for the call in the call center. 




Many businesses fail to recognize the power of the telephone. Have you ever walked into a place of business and observed employees ignoring the phone and viewing it as a distraction? This occurs millions of times per day both in the professional and retail world. There are many truths about telephone marketing we need to keep in mind if indeed we want to use it to make our businesses very profitable.




Here are some things that you can do to make your telephone a powerful marketing weapon:




1. Just How Valuable Are Those Calls?


Every business has advertising costs. A great way to figure out how much your advertising is working for you is to measure it terms of incoming calls. Calculate the total cost of your advertising and divide that by the number of calls you receive about your business. Don't be fooled, every time the phone rings, it's costing you money so answer each call no matter what!




2. Get That Information No Matter What 


Every time your phone rings take as much information as possible from the caller. Always have a note pad and pen beside the phone. You are looking for names, contact email addresses, phone numbers and physically addresses. In the network marketing/affiliate industry, one person can make a huge difference to your business. Be professional always when you are on the phone. You want to give the impression that you are intent on listening and want to provide them what they are looking for.




If the caller is not a customer but a prospect the call will be handled slightly differently. You can give the prospect a free report or a value added gift or discount to further entice them try your product or service.




3. Be Creative - Seize Every Opportunity to Give Your Customers Value


They say that 'cold-calling' doesn't work but 'warm-calling' does. When you have already had an experience, or contact with a prospect, make sure you have a valid interesting reason for calling them back. You can contact a prospect back and inquire if they have any questions regarding your free report or special offer. Depending on their reaction to your call you may be able to contact them again in the near future about other developments in your business. The more times you have permission to talk to somebody about your business the more likely it is that you will gain a customer.




4. Don’t Be Afraid to Reveal Yourself to Your Prospects


When calling customers or prospects always use your name. Stating that you are from XYZ company alone does not come across endearing enough to make the person on the other end of the line comfortable and alert. Introduce yourself using your full name. Your call will then come across like you were ringing to see if your business can be of service to them in some way. This is a real caring approach and people respond favorably to it.




5. Not Listening Costs Your Business 


People call you because they want something. They may want a price, an explanation, an order form, email or website address. It could be a number of things but you need to be attentive and alert when they are speaking. The key to any form of selling is to give people what they want. If you listen, know what they want and you can provide it, you have a potential repeat customer.




6. Ask & You Shall Receive 


By asking the right questions when on the phone you can open up a series of 'freewheeling' responses that may contain valuable information for your business. Open ended questions like 'Why...,' 'What are your thoughts on this...' and 'Tell me about that...' can allow the caller to relax and be themselves with you. Instead of you being in control of the call they feel valued and very much at an equal level.




7. Listen More Than You Should Speak - Pareto's Rule 


Telemarketers sometimes feel the need to talk a lot when they are speaking with a prospect inbound or outbound. If you aren't learning about the customer then how are you expected to meet their need? It is suggested that marketers should speak for 20% of the time and listen for the remaining 80%. This means the prospect gets more air time and you get to know more about what they need and want.




8. Turn Price Checkers Into Value Seekers 


What is the best way to handle people that call your business up just to check you and your prices out? It's important that you highlight the value that you provide along with your product and service. Once you are able to showcase the value, then the price becomes relative to that value. Some prospects just think that price alone will separate the good from the bad. However, if the customer service and other additions are not present, the product could end up costing you more in the long run. This is how we tackle this type of query: Introduce the value and the price becomes relative.




9. Never End a Phone Call Without an Appointment 


A phone call without an appointment is like building a website and not getting visitors. On every call you are on you should ask for the appointment. To get the appointment, offer to show them something that could save them money, time and frustration for their business. This will more than likely get you the appointment every time. Be sensitive and flexible to the prospect’s time constraints as people are very busy.




10. Turn Your Voicemail Machine Into a Cash Magnet 


If you are busy on the phone or simply not available you can record a powerful voice message onto your telephone system. This informs whoever is calling you that you are not available right now. Messages often open with a 'Thank you' and detail the name of your business and your business hours and/or your website. A good message will ask for specific information about them so that you can contact them back at a specific time. An apology is always welcomed and an offer to download your 'Free' business related report will always work well. Imagine offering something for free as a means of an apology for missing their call! Now that's great telemarketing.




Your telephone can be a powerful marketing tool if you use it correctly. With some know-how and correct training, you will be able to see results for your business immediately. This report is an introductory overview of how you can apply telephone marketing to your business successfully.




For more detailed training on this topic, stay tuned for further releases courtesy of Ad Click Xpress!




SEARCH ENGINE (SEO) MARKETING
Search Engine (SEO) Marketing
Ever wonder why some websites run better than others on the search engines? A powerful web marketing technique called Search Engine Optimization otherwise known as SEO is responsible. SEO can bring extra traffic to your website because it places it in more visible places on the search engines, so when visitors are searching for your particular product in your industry, they are seeing your site amongst the top ones. This is the power of SEO! To get a better understand of how SEO is structured, lets take a look at the ‘Search Engine’.
What are Search Engines?
Search engines are large databases of web page files that have been grouped and assembled together by machine.
How do Search Engines work?
Search engines employ ‘spider’ or ‘robots’ to crawl through the web space from link to link, identifying and recording web pages. Sites with no links and other pages may be entirely missed. Once these spiders get to a web site they index most of the publically available words on that site.




Web page owners can submit their site URL’s to the search engines for ‘crawling’. These will eventually be added to the search engine databases. So, whenever you conduct a search on the web you are essentially asking the engine to scan it’s database of sites to match your keywords and phrases. This is how search engines work.
Best Tips for SEO
1. Find the Best Keywords


It would be a waste of your time to optimize your website for keywords that are not even being searched for. Even if you do get top placement for a broad keyword that isn't what most users are looking for, Google will calculate the number of times users did not select your listing, and the number of times they returned to the search results to choose a different website. Trying to beat this calculation is futile and more often then not, just a huge waste of time and energy.




2. Discover What Your Competitors are Doing


Knowing how many incoming links your competitors has, will give you a fantastic edge. Doing your research here will give you specific ideas of how you should structure your keywords as you can see what is working for your competitors.




Check for the following:
  • Competitor rank in the search engines
  • Quantity AND quality of incoming links (prioritized)
  • What keywords are in the title of linking page?
  • The Google PageRank™ or MozRank of linking pages
  • The popularity of the linking domain


3. Write Very Linkable & Sharable Content


The content on your site is very important. It should have, distributed within it ,rich keywords that can be picked up easily by the ‘crawlers’. Make sure:
  • The content is useful
  • The content is original
  • You can't help but link to it
  • There are supportive facts and references
  • There's enough detail that nobody can memorize it
  • Something fun or interesting is included (like video)


4. Optimize Your Title and Meta Tags


HTML titles and meta tags should be different on every page of your website for most search engines to store and list them in the search results. HTML titles and meta tags will be discussed in further training materials here at Ad Click Xpress.
Great SEO Example Sites


has over 25,000 backlinks


been around 9 years


alexa rank 12,499


Google PR 5 out of 10






over 56,000 backlinks


been around 7 years


9669


Google PR 6 out of 10
FREE SEO Tools




http://www.seomoz.org to check keywords and other detailed information
Best FREE Keyword Tools




http://www.gorank.com both our free versions must upgrade to get full benefits




SEO Action Tips You Can Use This Week To Improve Your Rankings
  • Write a unique article and submit to article directories
  • Write a page or post on your blog or website and ping/ send to the Free tools we have listed
  • Record a video and post to your site or submit to youtube and other top video sites
  • Comment on other people sites were can place your website link.
  • Use the free google keyword tool and pick keywords with low competition but in high search demand
  • Update your site or blog daily with new content if possible
  • Do one seo task every other day or every day




Search engine optimization has been around for well over a decade and has become more and more important and sought after as more sites are being created and indexed. Early search engines held an index of just a few hundred thousand web files however today with the increasing popularity of the internet and heavy business migration to the web, search engines are now indexing hundreds of millions of pages and respond to tens of millions of queries per day.




Learning SEO will do incredible things for your business. To find out more about SEO stay tuned to Ad Click Xpress for more trainings coming very soon!



SAFELIST MARKETING
Safelist Marketing
Safelists are systems where users can post their business advertisements as free or paid members, to trade business opportunities with other business advertisers on the same system. Members can send any promotional materials as long as it conforms with the safelist administrator guidelines. The guidelines are standard prohibitions of specific content that cannot be shared or exchanged with other members in accordance with FTC stipulations. They must be honest and lawful business opportunities that anyone can become a member of and start making money with.




There is a lot of misinformation online about safelists, particularly from people who do not know much about them, or have participating in low quality ones. Safelists are a form of email marketing and advertising where all participating members have agreed to receive each other’s messages. There are different types of safelists that members can become a part of, depending on their level of marketing knowledge.
How do Safelists work?
There are different kinds of safelists and each of them work slightly differently. The owner of a safelist operates this system and allows people to join as members. When they join, their email address and contact details are added to the system’s mailing address. No member will ever get to see the email addresses of the other members as only the owner of the safelist has access to them.This maintains the privacy of all the members involved.




Each member will receive their own unique username and password to enter the site each time they wish to log in. Different levels of membership are usually offered to the member which will regulate the amount of advertising they can do on the system. For example, if you opted for the free membership your email advertisements might be sent to 500 recipients only, whereas if you are a paid member you would be able to send your advertisement out to 10, 000 recipients. It stands to reason the large pool of individuals that see your ad, the better chance you have of turning them into your business prospects.




The logic or theory behind the safelist system is that everybody on the system is looking for something beneficial to make money. Since everybody is in the same industry niche, it can become very powerful as some businesses are more attractive to join than others.
What Affiliates Should Know About Safelists
As everybody on these safelists have pretty much the same interest as you, it’s important that as business owner you construct your own emails. Some safelist programs allow free members to send a few thousand emails over the space of a few days so it’s important that your emails have great content advertising in them as your market in relatively small in comparison to the paid members. Make your account … count!




Affiliates should also be careful that they select the right safelists to join. There are many safelists that talk a great game but actually provide a very poor service. You need to find a decent reputable one where you can get a great return on your time investment. Do a search for the top ten safelists and you will see the most popular ones that are being used. These tend to be reputable but do check out the site before joining and do some research on them if you aren’t sure. You can check out http://topsafelists.com to get an idea of the top ones being used by savvy safelisters!
Are Safelists Really Helpful For Affiliates?
Affiliates can definitely benefit from becoming safelist members. However, it’s necessary that they learn how to use them effectively before handing over any money. There is plenty of information online about safelists and how to use them effectively. One of the advantages is some are free to join to experiment. You can learn their system and really become proficient before you decide to take it serious and become a paid member. Thus, increasing your message broadcasting capabilities and ultimate chance of viral advertising benefits.




Don’t forget safelists are online marketing tools . Like any other tool, the better you are at it, the better your results and profit potential. Safelists are a great marketing tool, but for Affiliates, it’s not beneficial to solely rely on them as your only marketing strategy. Safelists should be employed in conjunction with other marketing methods to really get the best out of your online business experience. What they will do is , give you an enormous amount of leads. The quality of your follow-up will depend on if they become your referral or just a passive customer.




To get more detail training on safelists and how to best utilize them for your business, stay tuned for more training materials from Ad Click Xpress!



TRAFFIC EXCHANGES
Traffic Exchanges
A Traffic Exchange (also known as a Hit Exchange) is a great alternative for driving more traffic to your website. By utilizing a traffic exchange you gain more exposure for your website by viewing other people’s websites. Hence the word ‘exchange’. You submit your site to a traffic exchange directory along with countless thousands and sometimes millions depending on the exchange you are using and everybody gets to view each other’s websites, thus providing an endless stream of hits to your page. Traffic exchanges are one of the most misunderstood traffic sources in existence today. Some say they don’t work, while others say they provide their business with the very traffic it needs. Like other marketing methods, you have to make them work and this is based upon your experience and application of that knowledge. Everybody uses traffic exchanges to increase their existing business sales either directly or indirectly. People crave free traffic and that is exactly what TE’s provide! 
Effective Use of Traffic Exchanges
The key to using TE’s is understanding that the people who will be viewing your website will only be doing so for a few seconds. Rather than sending people to your actual website, it’s better to send them to a designated advertisement page specifically designed for traffic exchanges. This advertisement should create enough curiosity to take the prospect to your main page where they will have more time to browse and check out your offerings.




The most effective advertising pages are what is known as a squeeze page, splash page or capture page. These are pages that capture a viewer’s attention with a simple headline, description and an opt-in form for an autoresponder email system. This way you create curiosity, capture their details and lead them to your main webpage. This allows you to develop a communication process with potential customers who opt-in with your splash page. Very rarely will people just go to your website and purchase what you have to offer. This process works best over time after a certain amount of exposure has been shown to your prospect.




In summary, Traffic Exchange should primarily be used to build your list of prospects over a period of time and add value to your offerings.
Worthwhile Traffic Exchanges
There are thousands of traffic exchanges out there to choose from yet very few can provide the results that you are looking for when it comes to increasing traffic to your website. It is highly recommended that you focus your efforts on 5-10 of the big ones. Ideally, you want to have your site shown 24-7 in the exchanges. As you expand and grow your business, you can extend your presence on more traffic exchanges to build up your traffic to your splash page. The following are a few of the best traffic exchanges we recommend:
These exchanges are a great starting point in helping you generate subscribers for your site. The more experienced you become, the more you can expand your subscriber base.
Ranking Traffic Exchanges
There are companies available online whose entire businesses have been created around evaluating and ranking the services of other businesses. Some examples of Traffic Exchange Ranking companies:
Top Key Tips for Maximizing Your Results
  1. Use TE's to promote YOU.
  2. Offer something of value.
TE's are not good for selling, per se. They are good for:
  • Building your brand
  • Building your list - Multimedia is a great way to be a game changer
Top 10 Expert TIPS
  1. Master five sites at a time and take full advantage of all features: - Visit sites - Complete profile - Visit TE's social networking sites - Participate in website visiting chats - Use all credits.
  2. When selecting TE's, the largest TE's are not necessarily the best, sometimes it's about how active members are, ease of use, opportunity to earn with referrals - what's the comp plan has to offer.
  3. Always use tracking links to evaluate effectiveness.
  4. Always use a URL Rotator - site may only allow you to rotate five sites, place five URLs in five rotators accommodates 25 web sites.
  5. Strive to work with a budget of 1500 credits per month. A free member might need to visit 3000 sites, so you might consider getting a premium membership that provides credits and saves time.
  6. PROMOTE YOUR TE's - get a few referrals to upgrade and your ad budget could be covered this way.
  7. It pays to upgrade- if you have a few upgraded referrals (you often get a higher commission level if you are upgraded which covers its cost). Leverage the social sites.
  8. USE A CAPTURE PAGE - graphically designed to work better with TE surfers with low attention spans and build your list.
  9. Use as a Time Management tool - delegate mindless surfing so your time can be better spent leading your team.
  10. Once you've mastered five TE's, do some more - and try to be consistent with what you are advertising - don't look like a program jumper.
Manual Traffic Exchanges Recommended
Mastering the art of branding YOU is Key to Successful Relationship Marketing! TE's (traffic exchanges) are an incredible resource for networking. At sites such as Sweeva.com & Thumbvu.com you can obtain valuable feedback regarding your website pages that you are promoting and while you surf to earn your own advertising credits.
For more detailed training on Traffic Exchange please stay tuned to Ad Click Xpress!



CREATING A MARKETING FUNNEL
Creating A Marketing Funnel
Creating a complete marketing funnel is essential when it comes to turning website visitors into prospects and eventually paying customers for any product or service you choose to offer. This is a powerful method and one that is used by many of the 'top' marketers online today. As you are probably aware, people don’t like somebody else selling to them, but what they do like to see is a great offer and especially something for 'FREE' that has a high perceived value.




"Marketing funnel" refers to the marketing strategy used by businesses both offline and online to channel fresh prospects to their business with the sole intention of creating customer-business relationship with them. Marketing funnels have been around for many years though they are becoming more streamlined as online marketing begins to take prominence.




If you’ve been doing business for some time and generated sales in one form or another you have in essence created a marketing funnel. Some are discrete and others are more defined. The basic idea behind a marketing funnel is to find creative ways to drive people to your offer, website or store. These visitors are called leads and these leads can be turned into prospects and then to consumers of your product or service.




The following are some basic actions you can take to get started on creating your very own marketing funnel:
Establish an Attractive Website


The first step is to create an attractive and engaging website. You want to grab the attention of your visitors to such an extent that they will be intrigued to stay on your page to at least check out what you are offering. Aim to captivate your viewers, your site does not have to be pretty. Go beyond the call of duty and provide an excellent offer of value in exchange for their name and email address depending on the criteria.




You want a website that looks reliable and authentic. Try not to cut corners as if your website looks cheap it can create risk among the viewers. In order to make your page look like this you will need to have such features as review portals, newsletter, tips and tricks, articles and even a video education slot that you can showcase yourself personally to people. This will make you more reliable and worthy of further investigation by your viewers.




To put it simply, if you can offer your visitors something of great value that they will want at the drop of a hat, you will be successful in converting visitors into fresh leads. The type of value can be totally customizable. You can offer a free e-book, a video training series about your product, service or related offerings. Make sure your offerings radiate worth in order to maintain your viewers confidence and continued viewing.




A website that offers value will create a perception of reliability and authenticity in the mind of the viewer. This is what you want so choose carefully what you will have on your website.
Utilize Lead Capture Software In Your Website


It is paramount that you set up a lead capture page in your website. Remember if you cannot do this yourself there are many professionals and companies that can do this for you. A nicely laid out page with attractive graphics and easy to fill in information boxes will increase your chances of gaining more leads.




Large opt-in information boxes have shown a larger conversion rate over smaller ones, simply because the easier something appears to be, the more enticing it becomes in the mind of the viewer.




There are a variety of lead capture softwares to choose from. There are some that track the pages that visitors read most often, the products that they are looking for and the likes. So depending on your site’s needs will decide which capture software your choose.
Strategies for Reaching Your Target Audience


There are many different strategies you can use to reach your target audience. It is wise that you get as many different platforms as possible as this will give you a better chance and more of broader reach in terms of viewership.




Some of the online strategies are video hosting sites where you can create videos and upload them to spread the message about your site. You can also use sites like Twitter, Pinterest, Facebook, Blogs, Youtube, Vimeo, discussion and marketing sites etc. Of course you can also use offline strategies too like classifieds, notice boards, flyers, brochures and business cards. You can use several of these strategies at the same time.




When setting up your LCP (Lead Capture Page) you will have access to back office statistics such as number of visitors per day, week and month and if you employ analytics of some kind you will much more of a defined scope of visitor information. Use this information to better tweak your offer and web page layout. Your products and services should be made in such a manner that they will serve the interest of the visitors.




The idea of funnel marketing is to bring visitors to your site, otherwise known as the front end of your funnel process and pull them through your funnel system by initially offering them a great value product for free if you can. Once they are in your funnel you can then introduce them to more products and services.




The back end of the funnel is where your customers buy your main product that you are offering. This obviously costs more than the initial offering or product and is the goal of setting up the funnel in the first place. Funnels work! They work if they are thought out and executed well. Marketing funnels can generate more sales for your business than any other strategy out there.




For more in-depth information on funnel marketing please stay tuned to Ad Click Xpress for more training coming soon!



OFFLINE MARKETING
Offline Marketing
Most online money makers don't think in terms of expanding their business through Offline Marketing. Offline Marketing uses techniques and strategies that are based offline rather than online. These strategies include: classified ads, magazines, flyers, brochures, banners and business cards. Offline Marketing is still very much alive and we know this because television and print advertising are continuously on the rise. Marketers think that marketing should only be done online; however, this could be a mistake.
Offline Marketing Strategies
1. Business Cards:




Sample ad or business card:




Make money on the Internet within 24 hours! http://www.adclickxpress.com/ Enter (SPONSOR USERNAME) and click JOIN!




If you do not have Microsoft publisher, you can ‘Save As’ the file, then upload it to ZAMZAR, a free online tool that will convert it to a Microsoft word document.




Marketing Tip: Don’t place business cards in odd places where they most likely will not be seen.




You can distribute your business cards to anybody you meet personally, socially, professionally or academically. The great thing about business cards is that you don’t have to say anything; just leave it with people when you are chatting with them. It’s important to have an eye catching advert so you can allow that to do the selling for you. If your lead or prospect is interested, they will contact you back. Be sure to include all of your contact information on the back of the card.




2. Flyers / Posters / Pamphlets




Flyers, posters and pamphlets are great because you can leave them in any public place where there is foot traffic. You can provide ‘Pull-Tabs’ at the bottom of your flyer, for example, that people can detach easily. Usually marketers put their contact info on them and allow the flyer or poster to do the selling for them.




3. Telephone Marketing – Telemarketing Tips




The first few seconds of a call are the most crucial! You should fill the first few seconds with as many ‘key words’ and phrases as possible to gain an immediate interest from the customer.




You may only get a chance to get out two or three sentences before the customer stops you to say they have no interest, so make them count.




Don’t assume they need something – this is very off putting. Instead, ask the question and explain how you can help.




However, before you start your telemarketing call, be sure that you can get their attention and interest as quickly as possible. Letting the phone call drag is wasting their time and especially yours.




Keep it Simple




You are more likely to succeed in your goal if the customer fully understands what you are offering or require. Consequently, keep your reason for calling clear and make sure that you can get to the point quickly (and effectively!).




There are dozens of other Offline Marketing strategies that you can use to get more visitors to your site. How they ultimately get there will be entirely up to you. How you design your page and showcase your offerings will be worth your careful deliberation. Offline Marketing is very powerful when used correctly.




For more information on Offline Marketing please stay tuned to Ad Click Xpress, as we will be developing more training material in this marketing niche. Thank you for being a valued member!

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